Jelly beans are often associated with holidays, but why not enjoy them year-round? I created a fall flavors line and designed an advertising campaign to make these treats more approachable for any season. The campaign features a playful, vibrant color palette and illustration style that makes the ads memorable and shareable on social media. To make sharing even easier, I incorporated a Snapchat/Instagram filter. Every element of this campaign enhances the fun, whimsical spirit of Jelly Belly, celebrating the joy that these candies bring.