Jelly beans are only seen as a candy for holidays, but why not enjoy them all the time? I decided to create a fall flavors line and design an advertising campaign for them. Using a playful, bright, and fun color palette and illustration style made the ads memorable and easy for people to share on social media. Also, adding in the Snapchat/Instagram filter made sharing easier yet. Every piece of this campaign just keeps adding more fun into the candy, which is what Jelly Belly is all about.