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Pizza night just got a whole lot more exciting! This magazine-catalog is a conceptual design created to showcase how Whole Foods could inspire readers to make their own pizzas at home. The project encourages shared experiences with family and friends, combining practical recipes, product recommendations, and tips for a fun, interactive dinner. Hand-drawn titles and headlines add a personal, “homemade” touch, reinforcing the theme of hands-on creativity.

TOOLS & SKILLS:
Adobe Indesign, Procreate, Hand lettering, Sketch-like illustrations

Kutztown University • Editorial Design • 2021

Disclaimer: This work was created for a university assignment and is a fictional or conceptual project. It is not affiliated with, commissioned by, or endorsed by the brand shown.