commercial
Many people fear getting older, so I aimed to create a commercial that reassures men, in particular, that aging is nothing to fear. This project was completed during the early days of the pandemic, so I shot all the video footage at home using my iPhone XR and edited it in iMovie. I chose to highlight physical activity, as concerns about the body’s limitations often accompany fears of aging.
TOOLS & SKILLS:
Apple’s iMovie, iPhone Xr camera, stock music, copywriting
Kutztown University • Video Commercial • 2021
Disclaimer: This work was created for a university assignment and is a fictional or conceptual project. It is not affiliated with, commissioned by, or endorsed by the brand shown.
